We were engaged to create the branding and website design for talented Melbourne artist Elyss McCleary. Focusing on the beautiful textural aesthetics of Elyss' work we created a simple handmade font and an image rich website to perfectly showcase her unique work.
Cycle Surf is a surf equipment retailer with the core aim of providing sustainable alternatives to standard surf equipment and promoting active participation in conserving the coastline we all love.
In support of the royal women's hospital and to raise awareness on World Prematurity Day I recently spent some time hand illustrating an alphabet of Australian Animals. These little critters were then made into a poster and put on sale, with all profits going directly to the Maxwell Alexander Pregnancy Research Fund to support research into premature labour and birth.
This print is not only stylish, smart, and great to look at, but educational too. From A-Z, the Ant to the Zebra Finch, each illustration engages children's interest in the amazing and unusual creatures that call Australia home, as well as encourages early letter, shape and colour recognition.
Poster size: 550mm x 370mm
Each poster is printed on 100% post-consumer recycled paper using vegetable-based inks.
They can be purchased here
headspace is the National Youth Mental Health Foundation. They help young people who are going through a tough time by proving support with;
- General health
- Mental health and counselling
- Education, employment and other services
- Alcohol and other drug services.
I was approached to develop a poster that would encourage youths to engage with hY NRG. A group of young people who are passionate about youth mental health and raising awareness of headspace services to all young people.
The poster was to be bright, vibrant and engaging, whilst adhering to the current headspace brand guidelines.
The Smallest Things is a fundraising initiative that raises money to support the Pregnancy Research Centre at Melbourne’s Royal Women’s Hospital. It is our goal to help the hospital’s researchers and clinicians better understand, prevent and treat the causes of premature labour and birth so that all babies have the best possible chance to survive and thrive.
Engaged to develop the branding for this very heartfelt project, we sought to honor this families personal story, whilst developing a brand that reflected the importance and integrity of this field of research. Recognising the multiple facets and services that are engaged to explore and give hope for the future of premature birth.
The Medicine Tree provides natural health services such as Nutrition, Herbal Medicine and Massage. They also hand make custom Australian Certified Organic Herbal Teas.
Common Ground was engaged to refresh The Medicine Trees' branding. To increase the legibility and flexibility of their brand mark and develop a style guide, to create consistency across all their communications. We did this by establishing typography, colour palette and a unique image library. We were also asked to develop a social media strategy that would increase exposure and sales of their hand made products and unique service.
At Common Ground we are also interested in working within our community to provide access to the therapeutic benefits of creative expression.
We believe that art can be a powerful communication tool and aim to run workshops that help people engage with their own creativity whilst enhancing social interaction in a safe and non judgemental environment.
Our workshops are developed and run by Jessie, who has a Bachelor of Fine Arts, a Graduate Diploma in communication design and a Graduate Diploma of Experiential and Creative Arts Therapy. They can be designed to be accessible to people of all abilities.